Privacy policy

Privacy Policy

Last Updated: October 22, 2026

1. Overview

This Privacy Policy describes how Meroshoes may collect, use, protect, and disclose personal information when you visit, interact with, or make a purchase from our website.

Meroshoes is an independently operated online retail store using Shopify as its e-commerce platform and is operated by an individual seller based in the United Kingdom. The identity and contact details of the person responsible for handling a privacy request are available through the Contact Information section below. The exact data collected and the third-party services involved depend on the features you use and the services actually enabled on the website. Where applicable data-protection law requires additional information identifying the data controller, that information must be provided by the store operator.

2. Personal Information We Collect

We may collect information that you provide when placing an order, contacting customer support, or otherwise interacting with the store, including:

• Name
• Billing address
• Shipping address
• Email address
• Phone number
• Order details
• Customer service communications

Payment Information

Payments are processed through the payment service or provider presented at checkout. Payment providers handle payment information under their own applicable privacy and security practices. Meroshoes does not intentionally store complete payment card details in customer support records.

Automatically Collected Data

When you visit the website, technical and usage information may be collected, depending on website settings and the technologies enabled. This may include IP address, device and browser information, operating system, time zone, pages viewed, interactions, and referral sources. Such information may be collected through cookies, log files, pixels, or similar technologies where deployed.

3. How We Use Your Information

Depending on the information and your interaction with the store, we may use personal information to:

• Process and fulfill orders
• Confirm purchases and provide order updates
• Arrange shipping and delivery
• Provide customer support
• Manage returns and refunds
• Detect and help prevent fraud or security risks
• Maintain and improve website functionality
• Understand website performance where analytics tools are enabled

We may use personal information for marketing communications or advertising only where the relevant activity is actually carried out and permitted by applicable law. Where consent is required, we will seek it before carrying out the relevant activity. If we send marketing emails, you may use the unsubscribe instructions included in those messages to opt out; this does not affect service-related messages needed to administer an order or respond to a request.

Legal Bases for Processing

Where applicable data-protection law requires a legal basis for processing, the basis must be determined for each actual processing purpose and disclosed as required by that law. Depending on the circumstances, a lawful basis may include taking steps at your request or performing a contract, complying with a legal obligation, pursuing legitimate interests where permitted and not overridden by your rights, or obtaining consent where required or relied upon. For example, information needed to fulfil an order may be processed to perform the purchase contract, and certain records may be retained to meet legal obligations. These are examples only; they do not establish that any one basis applies to every activity. The store operator should ensure that the basis disclosed for each activity matches the actual processing carried out.

4. Cookies and Similar Technologies

The website may use cookies and similar technologies to support essential functions such as the shopping cart and checkout, and may use analytics or advertising technologies if those tools are enabled.

Essential technologies support core website functions. Analytics technologies, if enabled, may help measure website use. Advertising technologies, if enabled, may help measure campaigns or personalize advertising.

The specific cookies, pixels, and third-party tools in use depend on the website’s current configuration and must be checked against the tools actually installed and enabled. This policy does not claim that a particular analytics or advertising service, consent banner, preference centre, or opt-out link is available unless it is actually deployed. Where applicable law requires consent, preferences, or an opt-out for a technology that is used, the relevant legal requirements apply. Please contact us using the details below if you need to submit a privacy request or ask about choices available for the technologies actually in use.

You may be able to control cookies through your browser settings, although browser controls may not provide all choices required by applicable law and disabling certain cookies may affect website functionality. Any consent, preference, or opt-out options available to you depend on the technologies in use, the website’s current configuration, and applicable law. If you have questions about a privacy choice or wish to submit a privacy request, contact us using the details below.

5. Sharing of Personal Information

Our handling of personal information, including any disclosure for advertising or other purposes, depends on the services actually used and applicable law. Some privacy laws define “sale” or “sharing” broadly, including certain disclosures for targeted advertising. Any notices and choices required by the laws applicable to our activities remain subject to those legal requirements. Depending on the services used to operate the store, we may share information as necessary with:

Shopify and Website Service Providers — To provide the e-commerce platform, website infrastructure, checkout, and order management.

Payment Providers — To process payment transactions selected or presented at checkout.

Shipping and Fulfillment Partners — To process orders and deliver parcels.

Analytics or Advertising Providers — If such services are enabled, to understand website activity or measure advertising performance.

Third-party providers process information under their own applicable terms and privacy policies. We may also disclose information when required by law, regulation, legal process, or a valid government request, or when reasonably necessary to protect rights, safety, and security.

6. International Data Transfers

Your personal information may be processed or stored in countries other than the country where you live, depending on the location of Shopify and other service providers actually used. The countries involved and any transfer safeguards depend on the service providers and arrangements actually used. Where applicable law requires safeguards for international transfers, the relevant transfer mechanism and safeguards must comply with that law.

7. Your Privacy Rights

Depending on your location and applicable law, you may have rights concerning your personal information, which may include requesting access, correction, deletion, or a copy of certain information, objecting to or restricting certain processing, withdrawing consent where processing relies on consent, or opting out of certain targeted advertising or data sharing.

To make a privacy request or ask which rights apply to you, contact us at hello@meroshoes.com and describe your request. We may need to verify your identity and may ask for information reasonably necessary to locate the relevant records. We will respond in accordance with applicable law. Some rights may be subject to legal exceptions. If you believe your request has not been handled in accordance with applicable law, you may be entitled to complain to the data-protection or privacy regulator responsible for your location; the appropriate regulator and procedure depend on your location and the law that applies.

8. Data Retention and Security

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, providing customer support, maintaining business and transaction records, preventing fraud, resolving disputes, and meeting legal obligations. Order and transaction records may need to be retained for order administration, accounting, tax, and other legal requirements; customer-service communications may be retained for handling enquiries and resolving disputes; and security or technical logs may be retained for the period reasonably needed for security and troubleshooting. Marketing information, where used, should be retained only as permitted by applicable law and the relevant marketing preferences. We review the need to retain personal information in light of the purpose for which it was collected, operational requirements, and applicable legal obligations. When information is no longer reasonably needed and no legal obligation requires its retention, we will take appropriate steps to delete it or otherwise handle it in accordance with applicable law. The exact retention period may vary according to the type of record and the circumstances.

We use reasonable administrative, technical, and organizational measures intended to protect personal information from unauthorized access, misuse, or disclosure. No online transmission method or storage system can be guaranteed to be completely secure.

9. Children's Privacy

Our website is not intended to be used by children in circumstances where they are not legally permitted to provide their personal information or make purchases. We do not knowingly collect children's personal information in violation of applicable law. If you believe a child has provided personal information inappropriately, contact us so we can review the request and take appropriate action.

10. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, services, or legal requirements. Updates will be posted on this page with a revised “Last Updated” date.

11. Contact Information

If you have questions about this Privacy Policy or how personal information is handled, contact Meroshoes:
Website: https://www.meroshoes.com/
Email: hello@meroshoes.com
Phone: +44 787-403-6589
Address: 750 WINDMILL LANE, DENTON, MANCHESTER, SCT M34 2FS, United Kingdom

Customer Support Hours:
Monday – Saturday: 9:00 AM – 6:00 PM (GMT; fixed GMT year-round)
Sunday: Closed